California Privacy Rights Notice

Effective Date: January 22, 2026

This privacy notice for California residents supplements the information contained in the main Privacy Policy of pestguardco.com, an online brand managed by The Lead House and operated by Ziplead Digital ("the Company"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA).

1. Categories of Information We Collect

In the preceding twelve (12) months, the Company has collected the following categories of personal information to facilitate pest control service requests:

Category	Data Examples	Collected
A. Identifiers	Name, IP address, email address, unique personal identifier.	YES
B. Personal Records	Telephone number, name, zip code.	YES
C. Commercial Info	Records of pest control services considered or requested.	YES
D. Internet Activity	Search history, interaction with our website or ads.	YES
E. Geolocation Data	General location based on IP or Zip Code.	YES
F. Sensory Data	Call recordings for quality assurance.	YES
G. Inferences	Consumer profiles reflecting service preferences.	YES
H. Sensitive Info	Social security numbers, precise biometric data, etc.	NO

NOTICE: In the preceding 12 months, the Company has shared or "sold" (as broadly defined by California law) personal information to our network of matched service providers and marketing partners for the express business purpose of fulfilling your pest control service request.

2. Your Rights Under CCPA/CPRA

As a California resident, you have the following specific rights regarding your data:

Right to Know & Access: You may request that we disclose the categories and specific pieces of personal information we have collected about you over the past 12 months.
Right to Correct: You have the right to request that we correct any inaccurate personal information that we maintain about you.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Opt-Out: You have the right to direct us not to "sell" or "share" your personal information for cross-context behavioral advertising.

3. Exercising Your Data Rights

To exercise your rights to know, correct, or delete your information, please submit a verifiable consumer request to our compliance team via email:

Email: [email protected]

To exercise your Right to Opt-Out of the sale or sharing of information, please use the “Do Not Sell or Share My Information” link located in our website footer.

4. Response Timing

We aim to respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing.

5. Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights. Unless permitted by law, we will not deny you services or provide a different level of quality because you exercised your privacy rights.